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KMID : 0363320120330010054
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Journal of Korean Oriental Internal Medicine
2012 Volume.33 No. 1 p.54 ~ p.61
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Survey of Awareness of Chinese Tourists on Korean Medical Tourism
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Lee Jeong-Man
Moon Kyung-Won
Lee Jeong-Yeol
Kim Eung-Suk
Son Chang-Gue
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Abstract
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Objectives: This study aimed to obtain general information for the design of a medical tourism plan toward Chinese using Korean medicine (KM).
Methods: A questionnaire was asked of Chinese tourists regarding of Korea traditional medical tourism. 148 valid responses were obtained and their awareness of KM, and preferred subject and decision factors for their participation in Korea traditional medical tourism were analyzed using SPSS version 12.0.
Results: 72% of respondents showed over a moderate degree of interest in medical tourism of KM. The most preferred subject was skin aesthetics, followed by medical check-ups and rehabilitation. Medical skill level, communication, and medical cost were indicated as the important factors for participants’ decisions about KM-based medical tourism.
Conclusions: Medical tourism could be a potential avenue for development by the KM-based Korean medical industry. Cosmetic-associated medical services are recommended, and enhanced public relations about KM-medical skill levels are strongly suggested for Chinese tourists.
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KEYWORD
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medical tourism, Chinese tourists, Korea medical tourism
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